Google’s distributed search model is at the foundation of the Internet giant’s current dominance in search. In the video below, one of Google’s founders, Sergey Brin, speaks at length about his company. You’ll need to turn the volume up on this one.

It should come as no surprise, therefore, that Google is rejecting claims of patent infringement made in a lawsuit brought by the Jarg Corporation, a Massachusetts-based technology company.

Google’s Matt Cutts has long since become the blogosphere’s “go to guy” for information on SEO and webmaster guidelines. WhatIs.com’s Word of the Day today, phantom page, has a link to his commentary on detecting undetectable webspam, for instance. I like the term “webspam,” incidentally, as it neatly describes spamming the entire web, as opposed to individual inboxes or SMS gateways. The video below features Matt Cutts debunking five different SEO myths. The video is from 2006 but is still quite relevant.

While it’s true that there are many other SEO bloggers and a burgeoning industry in search engine marketing, none are quite so well placed within the search engine giants nor so willing to share best practices and commentary. Thanks for your contributions to the Web community, Matt.

Geek Squad’s Ish Matos examined the demonstration of wireless charging for iPods and cell phones at the iVolta booth at Macworld 2008.

No more free nibbles! ICANN is doing away with the exemption for a twenty-five cent transaction cost on refunded domain names.

Which can add up when you register a bazillion domain names. Like spam, domain tasting has to be done in volume to be profitable.

According to Jay Westerdal, ICANN’s act will end the practice within the year.

In his blog, CEO of GoDaddy.com, Bob Parsons wrote about the magnitude of the problem:

Ever wonder why it seems more and more difficult for you to get the domain name you want? Quite often it’s because the domain name tasting and kiting industry is alive, well and running rampant. The practice of domain tasting and kiting continues to rage out-of-control. In February 2007, 55.1 million domain names were registered. Of those, 51.5 million were canceled and refunded just before the 5 day grace period expired and only 3.6 million domain names were actually kept. With the exception of just a few names, 93.5% of those names were registered simply to see how much advertising revenue – paid by big search firms like our “do no evil” friends at Google – will generate when they are associated with a one page Web site and related links.

Simply put, it’s doing in your homework. Just look at this sample M&A due diligence checklist.

In IT and the law, of course, the term “due diligence” has considerably more precise meanings. WhatIs.com’s definition for due diligence states it as:

…the process of systematically researching and verifying the accuracy of a statement. In everyday language, due diligence is synonymous with “the degree of effort required by law or industry standard.”

The term originated in the business world, where due diligence is required to validate financial statements. The goal of the process is to ensure that all stakeholders associated with a financial endeavor have the information they need to assess risk accurately.

When due diligence involves the offering of securities for purchase, as in an IPO (initial public offering), specific corporate officers are responsible for the proper completion of the process…

As is the case with so many other things in life, context matters. In general, due diligence includes the careful identification and evaluation of data sources, identification of potential risks and any other issues relevant to the statement or scenario in question.
Civil litigation and real estate law are even more specific, as you’ll read in our definition.

IT, as ever, is its own beast.

[Cartoon Credit: ScienceCartoonsPlus.com]

In the context of information technology, due diligence could mean determining whether a new operating system would be incompatible with important existing legacy applications, if a new developer understands the difference between Javascript and Java or whether new servers will fit on existing racks in a data center.

Due diligence can also be applied to careful testing of data or network security, disaster recovery preparedness, or any other critical infrastructure asset.

Failure to meet proper due diligence in these areas could leave the organization or client in question open to data breaches or malware infections.

In this sense, completing due diligence can be taken to be completing the steps that are “industry standard” in a particular area, like penetration testing or other code validation. Software companies that do not meet these goals may be liable for zero-day attacks, customer data breaches or other losses of mission-critical functions that could have been prevented with more stringent preparation.

It’s might be fair to say, for instance, that if TJX had had a better IT audit that mandated a switch to WAP instead of WEP security, one of the biggest data breaches in history might have prevented.

Or maybe not. Either way, the relevant IT guys probably should have done better due diligence before transmitting customer information over a wireless network protected only by weak encryption.

Any DB that doesn’t do due diligence testing to ensure that a database is recoverable from a major hardware of instance failure is similarly negligent.

There are plenty of examples out there. AstuteDiligence.com hosts a list of more general due diligence horror stories, with specific company and individual names redacted. There are some classic scenarios listed — the acquisition of a software company based upon a flashy demo, good PR and a well-designed website that turns out to be a maker of vaporware.

CFO Magazine ran a feature story back in ‘04 about companies that installed safeguards against merger surprises after due diligence failures.

In many circumstances, of course, due diligence works quite well, as Jan Stafford reported in a story about how a bank’s senior systems architect, sought and found a virtualization technology to help facilitate hardware consolidation and operating expenses low during system upgrades.

As Joseph Bankoff, a partner in the intellectual property and technology practice at law firm King & Spalding in Atlanta put it in a 2006 Infoworld article on the topic, “Due diligence is going in and digging a hole in the ground and seeing if there’s oil, instead of taking someone’s word on it.”

After all, you wouldn’t like it if someone else drank your milkshake.

One of my favorite discoveries of the past year has definitely been Marc Andreessen’s blog. From the moment he first started posting long, chewy, thoughtful discussions of his thoughts on technology, business and startups (along with wonderful digressions into great new sci-fi writers, Web 2.0, and essential online cheat sheets), Marc has been on the must-read list for most of the techie blogosphere.

Now, the famous co-founder of Netscape and co-author of the Mosaic browser has moved on to Ning, a social networking startup that’s jostling with Microsoft, Amazon, Sun, Facebook and others to provide a platform for all manner of distributed applications, all within “the cloud.” Amazon even calls their platform the Elastic Compute Cloud, or EC2.

Therein lies the rub. The word platform has become overused to the point of losing any precise meaning. WhatIs.com has long provided two definitions for platform:

1) In computers, a platform is an underlying computer system on which application programs can run. On personal computers, Windows 2000 and the Mac OS X are examples of two different platforms. On enterprise servers or mainframes, IBM’s S/390 is an example of a platform.

A platform consists of an operating system, the computer system’s coordinating program, which in turn is built on the instruction set for a processor or microprocessor, the hardware that performs logic operations and manages data movement in the computer. The operating system must be designed to work with the particular processor’s set of instructions. As an example, Microsoft’s Windows 2000 is built to work with a series of microprocessors from the Intel Corporation that share the same or similar sets of instructions. There are usually other implied parts in any computer platform such as a motherboard and a data bus, but these parts have increasingly become modularized and standardized.

Historically, most application programs have had to be written to run on a particular platform. Each platform provided a different application program interface for different system services. Thus, a PC program would have to be written to run on the Windows 2000 platform and then again to run on the Mac OS X platform. Although these platform differences continue to exist and there will probably always be proprietary differences between them, new open or standards-conforming interfaces now allow many programs to run on different platforms or to interoperate with different platforms through mediating or “broker” programs.

2) A platform is any base of technologies on which other technologies or processes are built.

Fortunately, in this mammoth post, Andreessen both modifies and adds to these definitions, putting the term in the context of the Internet and then exploring three different levels of online platform: the “Access API,” the “Plug-in API,” and the “Runtime environment.”

As a rather famous online pundit often writes,  read the whole thing (RTWT). If you’re at all interested in programming, online business strategy and the concept of the cloud, you’ll be glad you did.

What can I say about Facebook that hasn’t been said? Newsweek has placed Mort Zuckerberg, the founder of the social networking giant on its cover. And the press has been hyperventilating about Facebook for months.

So what is Facebook? It’s a simple idea, done well: move the “facebooks” of incoming college undergraduates online, with headshots and interests constituting a basic profile, and then create the tools for nodes on the network to interact and browse each other’s profiles.

It’s also my “latest discovery,” as I joined earlier this spring, egged on by a neighbor. Back when I went to college, we had such a thing, printed on “paper,” bound and distributed to the freshman class (and just as quickly appropriated by upperclassmen frequently interested in more than discovering who else was into rock climbing or Pearl Jam). Facebook was, at its inception, a social network for college students, with access limited to only students in the same institution. Now, Facebook has laid claim to being a “social utility,” bidding to become the platform or framework we use to organize our online lives.

Audacious, perhaps, but not unprecedented. Friendster had the early start in filling that role but never recovered from an inability of its original technical architecture to scale to massive traffic demands or challenges from MySpace and other networks.

To be fair, over the past spring and summer, the social networking phenomenon has continued to explode in popularity and innovation, but Facebook has grown much faster and pulled in the digerati like no other.

Why? There’s no single reason. While the decision to open the formerly closed network to the Internet at large is an obvious place to begin, instead of limiting membership to isolated pools of collegians, other factors are in play. Making APIs available to developers resulted in a tsunami of applications that help to further interconnect nodes within each social network has attracted enormous amounts of energy (and, increasingly) venture capital to the platform.

Choosing to keep a clean, easily navigated interface has mattered as well. While MySpace is still the biggest social network — and by most measurements, the most popular site on the Internet, the contrast between the two services couldn’t be much larger, aesthetically, as Facebook (by comparison) radically limits the visual control a user has over a profile. It doesn’t hurt that all of the young college graduates enter the workforce with profiles, either.

If you need a sense of how bound into the tech community Facebook has become, consider how Silicon Valley reacted to a recent Facebook outage.

There’s plenty of evidence too that spending time on Facebook has also evolved into a significant productivity drain (though some disagree) and security risk. (If you’re wondering which companies lead in embracing Facebook, along with the most risk, just read Elisa’s post). The trouble is that sysadmins with itchy trigger fingers may not be able to quickly shut off the flow of bandwidth by firewalling Facebook. Unlike other more informal networks, many professionals have been using to “friend” their coworkers, clients and collaborators, along with former college roommates and dorm buddies. While LinkedIn has long been the social network of choice for many professionals, Facebook has begun eating into that market. In the online social media world, the gaps between online and offline networks are continuing to close, along with whatever space remained between work and personal lives.

Netizens my age (proud members of the “XY generation” that bridges the gap between Gen X (children of the 80s) and Gen Y (folks who don’t remember life before CDs and email or who said “trust but verify“) and older may find some elements of Facebook surprising, though perhaps not more so than MySpace. Older users are joining, however, and finding a place. While privacy options for profiles exist, unlike MySpace, there’s significant potential for embarrassment and even calamity for college or career prospects for those who aren’t wary about posting photos or blog entries that don’t put them in a good light, to put it mildly. PR professionals and marketers would do well to consider the advice of social media gurus. And, as neighborhood applications crop up, there are also alarming security concerns regarding personal safety and property, given that clever criminals can posit where and when individuals are away.

While much of the value of joining these networks can be found in keeping touch with friends and alumni — and making new ones from within that social network — the amount of information that many people are adding to their profiles has also been identified as a valid phishing risk, with significant potential for social engineering hacks that allow access to corporate networks.

What to do? As is the case with the rest of the Web-based applications that have made their way into enterprise and personal desktops alike (users keep outwitting IT when installing consumer apps, apparently), the key is likely to be adaptive security policies that both recognize the increasingly blurred boundaries between work and personal life while respecting both the bandwidth limitations high usage may inflict upon a network and the need to limit the leak or theft of potentially damaging proprietary or personal data. No one is suggesting that developing, implementing or enforcing such a policy is easy, but the consequences of failing to try may extend well beyond a public relations disaster to the organization or individual who doesn’t consider Facebook to be a risk.

There are also no shortages of critics who view the closed nature of Facebook with some distaste — “yet another profile to populate” is a new form of fatigue in the digital age. Personal data portability may become a online movement. It’s certainly been the inspiration for a business plan or two. The founder of LiveJournal, for instance, has published a mini-manifesto for portable, open social networking, according to Mashable. (It may help that Google appears to be backing him). Other observers have noted that Facebook hasn’t been proven to be a rewarding platform for advertisers yet either, though the model is still evolving, as described in this excellent article from Business.com, the Facebook Economy.

In the meantime, I’ll enjoy watching classmates and friends pop up on Facebook; lest you wonder, you can find me there as well. Be warned: I’m sticking with adding friends, coworkers and neighbors, lest I develop social networking fatigue myself.

Last week, as I caught up on my backlog of podcasts, I heard a song on net@nite that Amber and Leo were laughing — hard — over. The tune was “Codemonkey” and a fan had posted a video to go along with it on YouTube. [Watch that version here.]

In fact, it turns out that there were a lot of user-created videos built around the song.

I watched several, thoroughly enjoying the catchy tune with a techie humor twist. Here are my favorites, in no particular order:

• The Codemonkey Dance
• Jocopro’s early homage
• A mashup of Codemonkey and Traders, a Canadian TV show
• Another mashup, this time of Codemonkey and the animated virtual reality of the Sims.
• There was even a WoW version of Codemonkey, perfect for MMPORG geeks like me.

Little did I know that yesterday’s Sunday New York Times Magazine would feature an article, Sex, Drugs and Updating Your Blog, by Clive Thompson, that would provide both a backstory for Codemonkey! The piece delves into the daily life of the musician (Jonathan Coulton) that wrote the song and explores at length the changing face of music, artistic expression and artists’ control over their work.

There’s a great video exploring how Codemonkey became a viral hit at nytimes.com as well.

Jonathan quit his job as a computer programmer 21 months ago to become a full-time singer and songwriter. Ten years ago, that might seem, on the face of it, either very ambitious, wildly inadvised (as the .com boom ramped up) and touchingly naive. Maybe all of those things. Whatever concerns he (or his wife) may have had, his discipline and passion, along with considerable talent and energy, have turned him into one of new media’s successes. Every week, he writes a new song, which he then publishes and markets online. In the process, he’s built a widespread fanbase and a reasonable income as an independent artist.

Not everyone can pull this off, of course. Just read the Wall Street Journal’s Tech section’s cover story today,”How to be a Star in a YouTube World.” It’s a great piece that drives home both the shift in the media landscape and the challenge in getting your voice heard in the increasingly-frenetic mix of artists on MySpace on YouTube. Thousands vloggers, podcasters and aspiring artists like Jonathan are all using a combination of these platforms to create, syndicate and, increasingly, monetize content. It’s not easy, but for those who have the time and talent, like Ask A Ninja, LonelyGirl15 or Rocketboom, it can work. It’s important to note the amount of writing, production, editing and marketing that is necessary for that success: the Ninjas, for instance, can take up to 18 hours for each 3-minute short.

Can the Web can allow more funny, creative artists like Jonathan to make a living? What do you think? Do you buy the premise of the articles?

And which version of the Codemonkey video is your favorite?

TechCrunch is dedicated to profiling and reviewing new Web 2.0 products and companies, along with profiles of existing companies that are making a commercial or cultural impact on the next-generation Internet. Originally launched by the hyperkinetic Michael Arrington, TechCrunch has grown into a must-read for those tracking the progress of the new new new thing, so to speak, as the Web 2.0 Bubble has expanded — and contracted. Since we first posted about it, TechCrunch has expanded into product reviews, conferences, job listings and acquired a new CEO, along with a few more contributers to ease Michael’s brutal posting schedule.